The Award-Winning Influencer Marketing Solution for Generation Z
Zfluence is the first and only platform that enables companies to leverage the influence of their authentic Gen Z brand fans to attract new Gen Z consumers.
A direct pathway to reaching 15 million Gen Z consumers for just $500 per month
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Authenticity Matters to Gen Z
“Gen Z values authenticity and is more likely to follow friends’ recommendations on social media before making a purchase. Gen Z is the most advertising-resistant generation.”
Bank of America Research Report on Gen Z, 2020
“For Gen Z, friends are the greatest segue to the discovery of new brands.”
William Blair Research Report on Gen Z, 2019
“Gen Z’s desire for authenticity informs their buying habits more than any other generation.”
Ad Age, 2019
“For Gen Z, the worst thing brands can do is come across as inauthentic. Gen Z can sniff out insincerity from a mile away.”
The Gen Z Frequency by Baird and Witt, 2018
Zfluence Saves Time and Money
Manage your Zfluencers directly, your way; no databases to scour or complex dashboards to navigate
Reward your Zfluencers with product only, never cash
Enjoy free global rights to your Zfluencers’ brand posts and use them in other marketing initiatives
Choose your ambassadors solely from a pool of self-identified authentic brand fans
No hidden fees and no limits on the numbers of Zfluencers you can work with or posts
No individual contracts to negotiate, sign, and manage
Building a Gen Z Ambassador Team is Quick and Easy
1) Review: Visit your password-protected Brand Page to review the profiles of Zfluencers who love your brand and want to promote you to their friends.
2) Approve: Approve the Zfluencers you’d like to work with and their email addresses will automatically be added to your Brand Page.
3) Mobilize: Contact your Zfluencers by email to engage and mobilize them.
4) Expand: Build your ambassador team by checking your Brand Page regularly to review and approve new Zfluencers as they are added to our network.
Zfluencers are Gen Z Leaders with Real Influence Among their Peers
Zfluencers, who must apply and be accepted into our network, are the most influential members of Gen Z—leaders in their communities, sororities, fraternities, clubs, and on their athletic teams.
Zfluence is an awesome platform. We’ve tried all the various influencer platforms, and they’re all stuck in the old, outdated, pay-for-post model. What we love about Zfluence is that its Zfluencers are young, energetic, bubbly, positive, and genuinely excited to promote our products. It’s how influencer marketing should be.