Generation Z Influencing Generation Z.
“Friends are the greatest segue to the discovery of new brands.”
- September 2019 Survey of 1,000 Generation Z Consumer
Empowering Generation Z
An alternative to expensive social media agencies that connect brands with Instagram users with large followings, Zfluence is making the nearly $10 billion influencer marketplace inclusive by empowering Generation Z nano-influencers, including the nation’s 20 million college students, to participate in—and benefit from—the powerful Instagram advertising economy.
Empowering Brands
Zfluence empowers brands to reach and influence Generation Z consumers more effectively. Brands who sign up can identify genuine, loyal, and high quality Generation Z brand ambassadors who authentically love their brand. Because nano-influencers have more than four times the engagement rate as macro-influencers, are “real people” as opposed to professional spokespeople, and are viewed as more relatable, their endorsements are significantly more credible, believable, authentic, and impactful.
The Power of the Generation Z Consumer
For Gen Z consumers, friends are the greatest segue to the discovery of new brands, followed by advertisements, YouTube, and store visits. William Blair Gen Z Survey, September 2019
Generation Z is the largest generation ever, representing 25% of the U.S. population and comprising the largest segment (more than one-third) of Instagram’s one billion monthly users.
Generation Z—consumers born between 1995 and 2012—command $44 billion in spending power and influence $600 billion in family spending.
73% of Gen Z consumers follow at least one brand on Instagram, and 52% follow three or more. The Center for Generational Kinetics, 2018
63% of Gen Z consumers would rather see real people than celebrities in product ads on social media. Forbes, 2017
Opinions members of Generation Z get from their social networks influence eight out of 10 individuals to shop at a retailer they have never shopped at before. Marketing Charts, 2016
83% of Gen Z consumers say they trust product information shared by other shoppers more than advertising. Marketing Charts, 2016
Micro-influencers have the highest engagement rates, which is “the key factor in an influencer’s ultimate success when it comes to commercial viability.” Forbes, 2018
Because of their large presence on social media, direct access to an extremely attractive demographic, and considerable spending power, college students have become a key influencer group for brands. The New York Times, 2018