Turn Your Gen Z Fans Into Your Best Brand Ambassadors
Zfluence connects brands with their influential Gen Z fans to enable authentic brand ambassador relationships that drive real results.
Want to Promote the Brands You Love? Click Here to Apply to Become a Zfluencer.
Trusted by Gen Z’s Favorite Brands
Gen Z Responds to Authenticity
Gen Z values and responds to authentic brand advocacy more than any other generation. To Gen Z, insincere posts by paid “influencers” are easy to spot and a turn-off.
82% of Gen Zers don’t trust influencers to give a genuine opinion of a brand or product.
— Student Beans
For Generation Z, friends are the greatest segue to the discovery of new brands.
— William Blair Survey on Gen Z
Gen Z’s desire for authenticity informs their buying habits more than any other generation.
— Ad Age
The Zfluence Network
Zfluencers are members of Gen Z with real influence—leaders on their campuses and in their communities—not “pay-to-say” influencers who take cash payments in exchange for inauthentic posts.
Gen Z Consumer Reach
The Zfluence Platform is Easy to Use
Create your Brand Profile, and then begin immediately reviewing Zfluencers from a cohort of self-identified fans of your brand. Apply filters to fine-tune your options, and then mobilize your chosen Zfluencers to promote your brand authentically to their friends and followers and reward them with product only, never cash.
Manage Your Zfluencers Your Way
Your Zfluencers are yours to utilize and manage however you would like. Explore a few sample use cases below:
Social Media Content Creation
Leverage your Zfluencers’ influence and authentic love for your brand by mobilizing them as your advocates on social media. Your Zfluencers can share your brand with their friends and followers and create content to which you have global usage rights and can repost on your own social media channels. With an average engagement rate of 22% and a real connection to their followers, Zfluencers’ authentic recommendations speak volumes.
Working with Zfluencers is a great way to promote your brand in targeted geographies and build awareness and sales among students. A highly vetted group, Zfluencers are the most influential members of their campus communities; they hold leadership positions as sorority and fraternity presidents, extracurricular club leaders, sports team captains, and more.
Event and Field Marketing
Zfluencers have strong social networks, and they’re ready and excited to introduce your brand to their friends and followers and advocate for you. Mobilize your Zfluencers to spread the word about your brand and drive event attendance and/or help you host an event or brand pop-up.
Surveys and Focus Groups
Do you want to test a marketing or new product idea or gain insight into Gen Z perspectives and buying habits? Survey or conduct focus groups with your Zfluencers to gain valuable and actionable answers to all your marketing questions.
More than any other generation, Gen Z wants to be marketed to, not marketed at, and they want to be involved with the brands they love. Use your Zfluencers to create a Gen Z Advisory Council and engage with them regularly as a sounding board to ensure that your brand maintains an authentic voice when marketing to Gen Z.
What Brands Have To Say:
Zfluence is an awesome platform. We have tried different influencer platforms, and many of them are stuck in the old, outdated pay-for-post model. Zfluencers are young, energetic, bubbly, positive, and excited to genuinely promote our products on social media. It’s how influencer marketing should be. We love the platform so much and wish that all platforms were like this!