Who We Are
Zfluence is the first and only platform that connects brands with their real Gen Z fans, enabling them to leverage their authentic passion, influence, and insights to help them shape and build their brands.
Using the Zfluence platform, brands build teams of Zfluencers—their genuine Gen Z fans—that can be mobilized in a variety of ways.
Most often, brands use their Zfluencers to attract new Gen Z consumers by posting authentic content on Instagram and TikTok, wearing branded merchandise, and promoting the brand at events. Zfluencers are real leaders of Gen Z, not aspiring or professional content-creators, so their advocacy has high credibility and maximum impact.
Many brands also use their Zfluencers to provide high-quality feedback and insights about new products, marketing initiatives, and messaging and invite their Zfluencers to participate in brainstorming meetings.