Founder and CEO
Ava McDonald is the founder and CEO of Zfluence and a freshman at Georgetown University, where she is a member of the Georgetown Marketing Association and the Georgetown Retail and Luxury Association. Ava founded Zfluence in March 2019 to address the lack of authenticity and effectiveness in “pay-to-say” influencer marketing and to empower her generation to take a more positive and active role in the $10 billion social media economy. The youngest honoree on the 2020 Ad Age “40 Under 40“ list, Ava has become one of her generation’s strongest and most inspiring entrepreneurial voices. In addition to running Zfluence, Ava speaks regularly about the power of teenage entrepreneurship, a topic about which she is passionate. She has served alongside executives from McKinsey, Goldman Sachs, Bain & Company, Google, and Amazon as a speaker and mentor to high school students, and volunteers with several organizations to mentor young female entrepreneurs. In addition to bringing much-needed authenticity to the influencer marketing space, Zfluence is being used as a case study at the McCombs School of Business at the University of Texas at Austin to inspire future entrepreneurs.
Brand Marketing Manager and Zfluencer
Gabriela Vascimini is a senior at Columbia University, where she is majoring in Creative Writing and Art History. Her writing has been recognized by Writer’s Digest, and she is currently working on her first novel. In addition, Gabriela is a Zfluencer and a popular TikTok creator and vlogger, creating New York City lifestyle, fashion, and comedy content for her 100,000 followers. At Zfluence, Gabriela works to connect with the brands that Zfluencers authentically love and want to work with.
Ilyssa Delos Reyes
Social Media Manager and Zfluencer
Ilyssa Delos Reyes is a junior at the University of Pennsylvania, where she is majoring in Finance and Marketing, with a minor in Political Science. She is the Vice President of Communications for the Penn Philippine Association and the Social Media Director for Wharton GUIDE, a mentorship club that pairs Wharton upperclassmen with MBA students. Outside of Zfluence, Ilyssa loves all things food and can be found at a local café drinking a matcha latte.
Campus Marketing Manager and Zfluencer
Lindsey Davis is a freshman at the University of Virginia, where she is studying Cognitive Science. She is a member of the Advertising and Marketing Association in the McIntire School of Commerce. She is also involved with the Virginia Squash Club, Virginia Student Ambassadors, and the Futures in Fashion Association. Lindsey is passionate about equality, empowerment, and education.