Founder and CEO
Ava McDonald is the founder and CEO of Zfluence and a freshman at Georgetown University. Ava founded Zfluence in March 2019 to address the lack of authenticity and effectiveness in “pay-to-say-anything” influencer marketing; to provide brands who are trying to reach Gen Z consumers with a more effective solution; and to empower her generation to take a more positive and active role in the $10 billion Instagram economy. In addition to bringing much-needed authenticity to the influencer-marketing space, Zfluence is being used as a case study at the McCombs School of Business at the University of Texas at Austin to inspire future entrepreneurs to look at industries in new ways. In addition to running Zfluence, Ava speaks regularly about the power of teenage entrepreneurship, a topic about which she is passionate.
Director of Campus Marketing and Zfluencer
Kylee Lyon is a senior at Southern Methodist University, where she is majoring in Marketing at the Cox School of Business. She is also a member of Kappa Alpha Theta, where she serves as the sorority’s Chief Recruitment Officer, the president of the Cox Marketing Club, and a member of the Cox Marketing Academy. Kylee manages Zfluence’s marketing efforts on campuses nationwide, spreading the word about the opportunity for college students to promote and advocate for the brands they genuinely love.
Brand Marketing Manager and Zfluencer
Gabriela Vascimini is a senior at Columbia University, where she is majoring in Creative Writing and Art History. Her writing has been recognized by Writer’s Digest, and she is currently working on her first novel. In addition, Gabriela is a Zfluencer and a TikTok creator and vlogger, creating New York City lifestyle, fashion, and comedy content for her 80,000 followers. She also hosts a weekly podcast, Uptown Gab. At Zfluence, Gabriela works to connect with the national and regional brands that Zfluencers authentically love and have expressed a desire to work with.
Ilyssa Delos Reyes
Social Media Manager and Zfluencer
Ilyssa Delos Reyes is a junior at the University of Pennsylvania, where she is studying Finance and Marketing with a minor in Political Science. She is the Vice President of Communications for the Penn Philippine Association and the Social Media Director for Wharton GUIDE, a mentorship club that pairs Wharton upperclassmen with MBA students. Outside of Zfluence, Ilyssa loves all things food and can always be found at a local cafe drinking a matcha latte.
Research Intern and Zfluencer
Haeri Kim is a junior at the University of Southern California, where she is studying Communication with minors in Marketing and Applied Analytics. She serves as the Vice President of Public Relations for Alpha Kappa Psi, a professional fraternity, and is a member of the Association of Innovative Marketing and Consulting.