Founder and CEO
Ava McDonald is the founder and CEO of Zfluence and a rising freshman at Georgetown University. Ava founded Zfluence in March 2019 to address the lack of authenticity in “pay-to-say-anything” influencer marketing and empower her generation to take a more active role in the $10 billion Instagram economy. In addition to the positive impact Zfluence is making in influencer marketing, the company is being used as a case study at the McCombs School of Business at the University of Texas at Austin to inspire future entrepreneurs. Ava, who grew up in Austin, Texas, a hub of innovation, is passionate about the power of teenage entrepreneurship and speaks regularly on the topic.
Director of Campus Marketing
Kylee Lyon is a rising senior at Southern Methodist University, where she is majoring in Marketing at the Cox School of Business. She is also a member of Kappa Alpha Theta, where she serves as the sorority’s Chief Recruitment Officer, the president of the Cox Marketing Club, and a member of the Cox Marketing Academy. Kylee manages Zfluence’s marketing efforts on campuses nationwide, spreading the word about the opportunity for college students to promote and advocate for the brands they genuinely love.
Mae McMillin is a rising freshman at The George Washington University, where she plans to major in Art History. Mae is a member of her local Alliance Française and serves as the chair of the application review committee at Girls Giving Grants, a non-profit organization that provides grants to organizations that work to improve the lives of youth in the Austin, Texas, community. In addition, Mae volunteers with Interfaith Action of Central Texas and has received her high school’s Service Learning Distinction Award for the past four years. Mae helps to manage Zfluence’s fast-growing nationwide network of Zfluencers.