How Zfluence Works
According to a September 2019 survey of Generation Z consumers, “friends are the greatest segue to the discovery of new brands.”
That’s why Zfluence, which enables authentic friend-to-friend brand recommendations, is the most effective way for marketers to reach Generation Z customers.
Like dating apps that put the power of social relationships into the hands of women, Zfluence puts the power of influencer relationships into the hands of real and influential members of Generation Z. “Zfluencers”—influential members of Generation Z who have applied and been accepted into the Zfluence network—choose the brands in the Zfluence Brand Community that they love and want to promote. The brands are notified and given the opportunity to approve the Zfluencers with whom they would like to work. Zfluence then makes the introduction, and the brand-ambassador relationship begins. Ambassadors do everything from posting on social media and wearing merchandise on campus to working at events and advising on new product introductions.
Influencers do not pay a fee but must apply and be accepted as Zfluencers. Brands pay a monthly fee to be part of the Zfluence Brand Community and reward their Zfluencers with merchandise, not cash, which ensures that relationships are based on true brand love. Bespoke relationships, where brands have influencer exclusivity, for example, are available and priced individually.