Brand Community FAQs
Do I have to pay my Zfluencers on top of paying the monthly subscription fee?
No. You will never pay your Zfluencers. Instead, you will reward your Zfluencers for their work by sending them your products.
Do I need to negotiate and sign individual contracts with my Zfluencers?
Is it possible that a Zfluencer will not do what they have promised to do?
Every Zfluencer signs an Agreement with us saying that they will be responsive to the brand(s) they’re working with and deliver what they promise. Our policy is to terminate a Zfluencer if they do not abide by the terms of the Agreement, however, we have never had to let a Zfluencer go for non-compliance. Our Zfluencers are the best of Gen Z, and they want to be successful for the brands they love and work with. The key to success is regular and clear communication with your Zfluencers about assignments and expectations.
Is it possible to work with specific Zfluencers, such as those who are 21 years old or older or who live in specific markets?
Yes. When you join our Brand Community and gain access to your Brand Portal, you will be able to search your “Zfluencers for Review” and “My Zfluencers” databases based on a variety of criteria, including age, location, school, and interests, e.g. sustainability.
How do you select Zfluencers for your network?
We operate the most selective network of Gen Z consumers in the country (our acceptance rate is 30%), and we do not accept “professional influencers” or “professional content creators” who accept cash payments in exchange for posting. Instead, we accept into our network members of Gen Z who have been able to earn real influence among their peers by being leaders on their campuses and in their communities.
I know Zfluencers are not professional influencers or content creators, but do they still have meaningful social media followings and engagement rates?
Zfluencers actually have significantly higher engagement rates than professional influencers—25% versus 2%—and their brand posts are much more effective because they are rooted in authentic love for the brand. In terms of followers, most of our Zfluencers have between 2,000 and 25,000 followers on Instagram and up to 1,000,000 followers on TikTok.
If my Zfluencers are posting for our brand on social media, do their posts have to be FTC compliant?
Yes. Zfluencers sign a contract with us that states that anything they post for a brand must be FTC compliant. You are free to let your Zfluencers know which FTC-compliant hashtag you’d like them to use.
What is the demographic breakdown of your Zfluencers?
All of our Zfluencers are 16 years of age or older and born between 1995 and 2015; 80% are in college; 13% are in high school; and 7% are graduate students or working full time.