Brand Community FAQs
How much does it cost to be part of the Zfluence Brand Community?
It costs just $250 per month to be in our Brand Community. The $250 monthly fee provides you with full and ongoing access to an unlimited number of Zfluencers who have told us they love your brand and would like to work with you, as well as contact information for the Zfluencers you choose to work with so you can contact them easily and directly to mobilize them as brand ambassadors.
Do I pay my Zfluencers?
No. Zfluencers are true brand fans—not “pay-to-say-anything influencers”—so they are thrilled to receive products from you as a reward for their work. This is how we ensure that your Zfluencers are working with you for the right reasons—because they authentically love and want to promote your brand!
How are you different from other influencer-marketing companies?
We’re different in every way, which is why we’re so effective. First and foremost, we focus on authentic relationships, which result in the most compelling and influential social media posts. Since the process starts with Zfluencers who have self-identified as wanting to work with you, you’ll always be selecting your Zfluencers from a universe of genuine brand fans. In addition, our product-as-reward model ensures that all the Zfluencers you’re working with are in it for the right reasons, i.e., because they genuinely love your products and want to help your brand grow. Second, our network of Zfluencers is the highest quality group of Gen Z influencers you’ll find anywhere. We are extremely discerning about who we accept into our network because other influencer marketing firms are not. We accept only the kind of smart, driven, talented, and influential members of Gen Z you’d want to hire. Third, we make it easy for you to manage your Zfluencers. We don’t make you use complex dashboards so we can control your relationships. We let you manage your Zfluencers the way you’d manage anyone else on your marketing team: directly by email. Finally, we’re affordable. It costs just $250 per month to be part of our Brand Community and get full and ongoing access to our growing-by-the-day network of outstanding Zfluencers.
What are the benefits of working with Zfluencers over professional influencers?
Zfluencers are authentic brand fans, not “pay-to-say-anything” influencers, so their endorsements have credibility, which is crucial to Gen Z, a demographic that prizes authenticity above all else. In addition, because of their personal relationships with their followers, Zfluencers have an average engagement rate of 22%, as compared to the 1.7% engagement rate averaged by mega-influencers who don’t have real relationships with the vast majority of their followers. Finally, cost is a huge difference. Professional influencers charge based on their follower count—which is ironic, since follower count can demotivate Gen Z consumers who prize authenticity and peer-to-peer endorsements above all else—so one post can cost thousands of dollars or more. In contrast, it costs brands just $250 per month to be part of the Zfluence Brand Community, and they reward their Zfluencers with products only.
Demographics and Market Reach
What are the demographics of your Zfluencers?
All of our Zfluencers are members of Generation Z (born between 1995 and 2015) and are at least 16 years old. 74% are in college, 18% are in high school, and 8% are post-college. We have Zfluencers on hundreds of campuses all over the United States.
Our products are only available in certain areas in the country. Is it possible to work with Zfluencers in specific markets or on specific campuses?
Absolutely! When we notify our full Zfluencer network that you’ve joined our Brand Community, we can say that you’re looking for Zfluencers in certain parts of the country or on specific campuses. We are also happy to issue a call for Zfluencer Applications on specific campuses if that is of interest.
Working with Zfluencers
How do you select Zfluencers for your network?
We are the most selective Gen Z influencer network in the country. We look for members of Gen Z whose involvement, activities, and accomplishments have made them the people in their generation that others trust and admire. Most hold leadership positions in their sororities, fraternities, campus clubs, and/or on their athletic teams; are top-performing students; have won academic, sports, and leadership awards; and are leaders in their communities. The vast majority are passionate about health and fitness, food, fashion and beauty, travel, the environment, and photography, and one-third of our Zfluencers who are college students are majoring in marketing, business, advertising, or PR. Zfluence is about quality, not quantity; we accept just 21% of applicants into our network.
How will I choose Zfluencers for my brand? Are they assigned? Do I have to search for and reach out to them?
Unlike other solutions that require you to search huge databases to find ambassadors that might know or fit your brand, our process starts with Zfluencers who have requested to work with you, so you’ll always be selecting your Zfluencers from a group of people who have self-identified as true brand fans who genuinely want to promote you to their friends.
How do I manage my Zfluencers?
You’ll be able to manage your Zfluencers through our password-protected Brand Portal, which provides brands with an easy, at-a-glance way to review, approve, and communicate with their Zfluencers.
How many Zfluencers can I expect to work with?
Brand Community members receive access to an unlimited number of Zfluencers who love and want to promote their brand, so you are able to work with as many or as few Zfluencers who want to work with you as you would like. On average, brands receive interest from 250-300 Zfluencers in their first month.
I have an existing ambassador program. Can I add my Zfluencers to it?
Absolutely! Many brands use Zfluence to populate or augment their existing influencer or ambassador programs. Your selected Zfluencers are yours to manage in whatever way makes the most sense for you.
Do Zfluencers have to make all of their posts FTC compliant?
Yes. It is stated in their contract that Zfluencers’ posts must be FTC compliant. If there is a particular FTC-compliant hashtag that you’d like them to use, you can let them know.
What if my Zfluencers don’t post as they said they would?
Our Zfluencers are contractually bound to be responsive to the brand(s) they’re working with and to do what they say they’re going to do, and we have never had to let a Zfluencer go for non-compliance. In addition, our Zfluencers have been accepted into our network because they’re outstanding members of their generation, so they’re all very used to honoring their responsibilities.
How do you measure success?
We’re unlike other influencer platforms in that we don’t use complicated and complex dashboards or try to stay in the middle of your Zfluencer relationships. We connect you with the Zfluencers you’ve selected, and then we get out of the way so you can own your relationships with them, embrace them as part of your marketing team, and communicate with them directly. As a result, the success of what you do will depend upon how well you engage with and mobilize your Zfluencers. If you make your Zfluencers a real part of your marketing team and give them plenty to do and post about, you’ll have great results. If you don’t communicate clearly with them and direct them, your Zfluencers won’t know what to do for you and your results will suffer. We are always available to provide support and insight on how to best engage your Zfluencers.
My company offers an app or service, not a product. Can I still work with Zfluencers?
Yes. Services—like fitness studios, for example—can provide gift certificates for free classes in exchange for social media posts. What tends to work best with apps is sending your Zfluencers branded swag in exchange for on-campus and social media promotion.