FAQs for Brands
Do I pay my Zfluencers on top of paying the monthly subscription fee?
You are free to decide with your Zfluencers how you will reward them for their work, but to underscore our emphasis on authenticity, our policy is to never compensate your Zfluencers in cash.
Do I need to negotiate and sign individual contracts with my Zfluencers?
No. Zfluencers sign a contract with us, which you can find here.
What if a Zfluencer doesn’t post for my company when they said they would?
Every Zfluencer signs an Agreement with us saying that they will be responsive to the brand(s) they’re working with and deliver what they promise. Our policy is to terminate a Zfluencer if they do not abide by the terms of the Agreement, however, we have never had to let a Zfluencer go for non-compliance. Our Zfluencers are the best of Gen Z, and they want to be successful for the brands they love and work with. The key to success is regular and clear communication with your Zfluencers about assignments and expectations.
Am I able to switch between plans (Basic to Premium, Premium to Basic, Premium to All-Access, etc.)?
Yes. You are able to upgrade or downgrade your subscription tier at any time through your Brand Dashboard. The minimum commitment on our platform is three months on the Basic Plan.
Is it possible to work with specific Zfluencers, such as those over the age of 21 or those who live in a specific market?
Yes. When you join our Brand Community and gain access to your Brand Dashboard, you will be able to search your “Zfluencers For Review” and “My Zfluencers” lists based on criteria, including age, location, school, and interests, e.g. sustainability, fashion, food.
How do you select Zfluencers for your network?
We operate the most selective network of Gen Z consumers in the country (our acceptance rate is 30%), and we do not accept “professional influencers” or “professional content creators” who take cash payments in exchange for posting. Our Zfluencers are members of Gen Z with real influence; they are leaders on their campuses and in their communities.
I know Zfluencers are not professional influencers or content creators, but do they still have meaningful social media followings and engagement rates?
Zfluencers actually have significantly higher engagement rates than professional influencers—25% versus 2%—and their posts will be much more effective because they are rooted in an authentic love for your brand. In terms of followers, most of our Zfluencers have between 2,000 and 25,000 followers on Instagram and up to 1,000,000 followers on TikTok.
If my Zfluencers are posting for our brand on social media, do their posts have to be FTC compliant?
Yes. Zfluencers sign a contract with us that states that anything they post for a brand must be FTC compliant. You are free to let your Zfluencers know which FTC-compliant hashtag you’d like them to use.
What is the demographic breakdown of your Zfluencers?
All of our Zfluencers are at least 16 years of age and were born between 1995 and 2015. 80% are in college, 13% are in high school, and 7% are graduate students or working full-time.