Zfluence is the first and only digital solution that empowers influential members of Generation Z—Instagram users between the ages of 16 and 23 with up to 10,000 followers—to become ambassadors for the brands they authentically love.
Zfluence takes both an “influencer-first” and “product-as-reward” approach to brand ambassador relationships to ensure authenticity in the social media space. By creating relationships that are based on true brand loyalty, Zfluence enables brands to connect with their most real and loyal Generation Z customers, which results in more credible and impactful posts and a more authentic social media environment.
Since its launch in March 2019, Zfluence has empowered hundreds of members of Generation Z to use their authentic voices to promote the companies and non-profit organizations they love. Their posts have reached hundreds of thousands of Instagram users worldwide, building honest and meaningful awareness and sales for the businesses and organizations being promoted.