About Zfluence

“Friends are the greatest segue to the discovery of new brands.” — William Blair survey of 1,000 Generation Z consumers, September 2019

Launched in March 2019, Zfluence is the first and only digital solution that empowers influential members of Generation Z—Instagram users between the ages of 16 and 23 with up to 10,000 followers—to become ambassadors for the brands and non-profit organizations they authentically love. Zfluence takes an “influencer-first” and “product-as-reward” approach to brand ambassador relationships to ensure authenticity. By introducing brands and organizations to their most real and passionate Generation Z fans, Zfluence is enabling the most credible and effective brand-influencer relationships and a more authentic social media environment.